In 2013 we partnered with Global Citizen to work towards eradicating extreme global poverty. Global Citizen is a movement of engaged citizens, across the globe, dedicated to using their voice to end extreme poverty by 2030.

You might be asking yourself, how can we end extreme global poverty using our voices?

Well, it comes down to three factors: education, engagement and activism. Global Citizen understands that for people to want to change the world, they need to understand the factors that cause extreme poverty. They encourage people to educate themselves by rewarding Global Citizen’s for completing activist ‘actions’. These actions can range from a share on social media to a letter to a government body.

Global Citizen is a group that rewards peaceful activism and understands that the collective voice of humanity can make a long lasting change. Back when we partnered with them in 2013, the larger Cotton On Group also dedicated funding to their amazing mission of eradicating extreme poverty.

At their 2013 Global Citizen festival in New York, we announced this pledge of financial support, as well as our mission to create 20,000 educational places by 2020. It was a great opportunity for our foundation to declare our dedication to the United Nations sustainable development goals on such a public stage.

“At the festival in 2013, we announced, on stage, the commitment to create 20,000 educational places by 2020. It was pretty amazing; you could stand on stage the see the back drop of the city and over 60,000 people. There were 24 million people watching it or live-streaming it, so it was a big opportunity to announce our commitment. What makes it even more exciting in the lead up to this festival is that, back then, we were still developing our online presence as a business. We didn’t have so many stores on the east-coast of the US. So, we didn’t have the ability to really capitalise on it; in terms of raising more funds and gaining more momentum.” – Tim Diamond, GM Cotton On Foundation

For the past year Global Citizen has had a focus on the power of education, the basis of our organisation. Adding to our excitement about that, their festival in December is being held in Johannesburg to celebrate the Nelson Mandela’s 100th birthday, where we have a direct partner in Nelson Mandela’s grandson Quaku Mandela (from the House of Mandela). Adding to that, we have hundreds of stores and an office hub centralised around Johannesburg and our local project at Ethekwini Primary School, where our retail team members are supporting the build for over 1,200 educational places. This time round, when people hear about our mission through Global Citizen, their location won’t impact their ability to get involved with our mission to create 20,000 education places by 2020.

With this in mind, we wanted to get involved with the Global Citizen festival this year and will be presenting a lucky few with tickets to the Global Citizen festival in Johannesburg.

Find out more about how to be part of this epic event here.


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